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The Blunt aim is not just to redefine the umbrella itself, but the whole umbrella industry.
Each year millions upon millions of broken umbrellas are discarded. Very few are repaired or recycled, so the vast majority of them end up adding to the pollution buried in landfill sites. This wastes your money and time, and all the time and resources that went into making products that simply weren’t up to the job in the first place.
A Blunt, on the other hand, is designed and built to withstand the toughest conditions and be a pleasure to use year after year. This means less waste, better value for money, and less swearing in the street every time it rains.